Prism vs Triple Whale
Prism vs Triple Whale for Shopify brands: prices at 1k, 5k and 10k orders a month, attribution, server-side tracking, and when Triple Whale is the better pick.
Sailesh B · Updated · Triple Whale prices checked
Prism is a Triple Whale alternative for Shopify brands that want order-based multi-touch attribution and a profit view without GMV-based pricing or a 12-month contract. Prism starts at $29 a month for up to 1,000 orders and is billed month to month. Triple Whale has a free plan, but its paid plans are priced by your annual GMV and run on a 12-month subscription.
Triple Whale does more. It covers more ad platforms, has media mix modelling and AI agents, and sends data to more destinations. If you need those, it's the stronger pick. If you mainly want to know which channels and campaigns brought in your real orders, at a price that doesn't climb with your revenue, Prism is built for that.
Price at 1,000, 5,000 and 10,000 orders a month
Triple Whale prices its paid plans by annual GMV (gross merchandise value), not by orders. The table assumes a $60 average order, so 1,000 orders a month is about $720,000 a year.
| Orders a month | Annual GMV at $60 AOV | Prism | Triple Whale Foundation | Triple Whale Automate |
|---|---|---|---|---|
| 1,000 | ~$720k | $29/mo | ~$429/mo | ~$1,099/mo |
| 5,000 | ~$3.6M | $99/mo | ~$799/mo | ~$1,799/mo |
| 10,000 | ~$7.2M | $199/mo | ~$1,129/mo | ~$2,399/mo |
Triple Whale doesn't list dollar prices on its pricing page. It says the price depends on "annual GMV and the package you choose", that paid plans are 12-month subscriptions, and that you move up a tier as your GMV grows. The figures above are its GMV bands as reported by Venon in July 2026. Its Shopify App Store listing shows Foundation from a little over $200 a month at the lowest band. Ask Triple Whale for a quote before deciding.
Prism's prices are in our pricing section. Monthly billing has no commitment; paying annually is optional and cheaper.
Features side by side
| Feature | Triple Whale | Prism |
|---|---|---|
| Priced by | Annual GMV | Monthly orders |
| Commitment on paid plans | 12 months | Month to month |
| Free plan | First and last click | 14-day free trial |
| Multi-touch attribution | Paid plans | Every plan |
| Attribution models | 7 | 6, plus up to 3 custom |
| Profit and P&L view | ✓ | Every plan |
| Sends conversions back server-side | Meta, Google, TikTok and more | Meta and Google |
| Ad platforms | 10+, incl. Pinterest, Snapchat, Amazon | Meta, Google, TikTok, Microsoft |
| Media mix modelling and incrementality | Paid add-on (Compass) | – |
| AI agents and SQL editor | Moby; SQL on paid plans | – |
Triple Whale details from its pricing page, help center and Shopify listing, checked 30 October 2026.
Where Triple Whale is better
- A free plan. Its Free plan includes its pixel, first and last click attribution and a post-purchase survey. Prism has a 14-day trial, then a paid plan.
- More ad platforms and destinations. It connects Pinterest, Snapchat, Amazon Ads, AppLovin and others, and its Sonar product sends enriched events to Meta, Google, TikTok, Klaviyo and more.
- Measurement beyond attribution. Its Compass product combines media mix modelling and incrementality testing, sold as a paid add-on.
- AI and data tools. Moby can answer questions and, on Automate, take actions in your ad accounts within limits you set. Paid plans include a SQL editor, and warehouse sync is an add-on.
- A bigger ecosystem. Lots of agencies already know it, and it has a mobile app.
Where Prism is better
- Price that tracks orders, not revenue. Raise prices or sell a bigger bundle and your Prism bill stays the same.
- No lock-in. Monthly plans can be cancelled any time.
- Multi-touch attribution on every plan, including $29. You can switch between six models, or build up to three custom ones with your own channel weights.
- Built from your Shopify orders. Prism reads every order from Shopify and matches it to the visits before it. For orders the tracking script missed, it tries to recover the source from Shopify's own journey data and the order's checkout details before calling it unknown.
- Cash on delivery counted properly. Pending COD orders count as revenue until they're cancelled, so return-to-origin orders drop out instead of inflating your numbers.
- One-click checkouts. Prism keeps attribution working on GoKwik checkouts, common for Indian D2C brands.
Which should you pick?
- Under $1M a year in sales, mostly Meta and Google: Prism. Multi-touch attribution on every plan from $29 a month, with a separate P&L view included.
- COD-heavy or selling in India and Southeast Asia: Prism, for its COD handling and GoKwik support.
- Running Pinterest, Snapchat or Amazon ads alongside Meta and Google: Triple Whale covers those; Prism doesn't yet.
- $10M+ a year with a data team, wanting MMM, incrementality tests or warehouse access: Triple Whale, or a dedicated measurement tool.
- Just want first and last click for free: Triple Whale's Free plan, or Shopify's own marketing reports.
Switching from Triple Whale
Install Prism from the Shopify App Store and connect your ad accounts. It imports your past orders and ad spend, and starts recording visitor journeys straight away, so multi-touch attribution builds up from the day you install. Most stores run both for a couple of weeks and compare before cancelling. Remember that Triple Whale's paid plans are 12-month subscriptions, so check your renewal date.
If you used Triple Whale's Sonar to send conversions to Meta and Google, turn on Prism's Conversion Recovery before you switch Sonar off, and check you aren't sending the same purchase from both apps at once. Prism sends new purchases to Meta. To Google it sends new conversions and lowers their value after a refund or cancellation.
Questions
Is Prism a free Triple Whale alternative? No. Prism has a 14-day free trial, then starts at $29 a month. If you only need free first and last click, Triple Whale's Free plan or Shopify's own reports will do.
How much does Triple Whale cost? It depends on your annual GMV and the plan. Reported prices start around $219 a month for Foundation at the lowest band and rise with GMV, on a 12-month subscription. Triple Whale gives exact quotes.
Does Prism work for brands outside the US? Yes. Many of the stores using Prism are in Southeast Asia, India and Australia, and ad spend billed in another currency is converted to your store's currency.
Can I compare the attribution models myself? Yes. How the six models compare on one order walks through them, and which attribution tools match Shopify orders to ads covers the wider market.
Try Prism free for 14 days, then pay month to month.