Prism DocsOverview
Guides for setting up attribution tracking, tagging your campaigns, and getting the most out of Prism.
Welcome. This is where we put the things we'd otherwise explain to you over a call - how to get Prism connected, how to tag your campaigns so attribution is accurate, and how to read what you're seeing once the data starts flowing.
Start here
Getting started
From signing up to watching your first tracked event land in the dashboard. Five minutes for the quickstart, half an hour for the full setup.
UTM parameter setup
The single highest-leverage thing you control. How Prism reads your campaign URLs, the per-platform cheat sheet, and the mistakes we see most often.
Any questions?
In the meantime, if you're stuck on something not covered here, email hello@theprismapp.com. We read every message, and the questions you ask are how we decide what to write next.