Prism LogoPrism Analytics

Shopify’s leading attribution tool

Marketing data you can finally trust

First-party pixel, server-side tracking, and ad-platform conversion recovery (CAPI) - see what really drives sales, and improve ad-platform returns.

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Shopify app install · Live in under 2 minutes

app.theprismapp.com/attribution
Prism Attribution by channel with campaign drill-down

Trusted by teams at

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Problems we address

Your growth data is fighting itself

Every platform grades its own homework, the numbers never agree, and a chunk of your best conversions never get counted at all.

1

Every data source tells a different story

  • Each platform is biased to claim more sales
  • Fragmented, un-reconcilable data points
2

Too many sources to monitor and decide

  • 5–6 dashboards for an average brand
  • Decisions built on biased platform data
3

Ad channels lose 20–30% of pixel data

  • Browser restrictions & ad blockers
  • Privacy rules & Safari ITP

Platform, end to end

One source of truth for growth

Measure what drives sales, recover what the pixel loses, and know what it actually earns you.

01 · Server-side tracking & attribution

Every dollar, accounted for.

First-party pixel plus server-side capture, stitched into one journey and scored across six models - so you see what really drove every sale, not just the last click.

  • →First-party pixel + server-side capture
  • →Multi-touch across every channel
  • →6 attribution models incl. Prism View
  • →Visual customer journey mapping
Learn more →
Prism attribution by channel with campaign drill-down

02 · Ad-platform data enrichment

Win back the conversions your ads missed.

Prism recovers the conversions your ads never saw and sends them back to Google Ads - feeding the algorithm cleaner data so it buys you cheaper customers.

  • →Recover conversions lost to iOS & cookies
  • →Enriched conversions back to Google Ads (CAPI)
  • →Feed the algorithm cleaner data → lower CAC
  • →Server-side - no pixel dependency
OrderShopify sale
→
RecoverServer-side signal
→
EnrichGoogle Ads · CAPI

Recovered conversion → cleaner signal → lower CAC

03 · Profit tracking & modeling

From revenue to reality.

Revenue is vanity. Profit is sanity. Model your true unit economics with every cost line accounted for, and see which channels actually make you money - not just spend it.

  • →Business-wide P&L dashboard
  • →Revenue, cost & profit trends
  • →What-if profit modeling
  • →Custom cost structure setups
Learn more →
Prism profit & loss with full cost structure

04 · Analytical dashboards

Answers before the questions.

Pre-built cohort, retention, and performance reports that surface the patterns hiding in your data. Stop pulling exports. Start seeing signals.

  • →Customer cohort analysis
  • →Retention & churn reports
  • →Lifetime value tracking
  • →Channel performance benchmarks
Prism overview dashboard

Integrations

Connects to the tools you already run

ShopifyLive
Google AdsLive
Meta AdsLive
Search ConsoleLive
TikTokLive
Bing AdsComing soon

How it works

Get started in minutes

No complex setup required. Start getting insights today.

01

Connect Your Store

Integrate your store (and install pixel) in under 2 minutes.

02

Integrate Data Sources

Connect your ad platforms, analytics tools, and other marketing channels.

03

See Analytics

Get real-time insights and actionable recommendations to grow your business.

Pricing

Simple, transparent pricing

Choose the plan that fits your store. Scale as you grow.

Startup

Up to 1,000 orders/mo.

$29/mo

Billed monthly

  • All attribution models (incl. custom)
  • Full dashboard access
  • All ad platform integrations
  • Profit & Loss analytics
  • Campaign-level attribution
  • Email support
Get Started
Most Popular

Growth

Up to 5,000 orders/mo.

$99/mo

Billed monthly

  • All attribution models (incl. custom)
  • Full dashboard access
  • All ad platform integrations
  • Profit & Loss analytics
  • Campaign-level attribution
  • Priority support
Get Started

Scale

Up to 10,000 orders/mo.

$199/mo

Billed monthly

  • All attribution models (incl. custom)
  • Full dashboard access
  • All ad platform integrations
  • Profit & Loss analytics
  • Campaign-level attribution
  • Priority support
  • Dedicated account manager
Get Started

Enterprise

10,000+ orders/mo.

Custom

Tailored to your volume

  • All attribution models (incl. custom)
  • Full dashboard access
  • All ad platform integrations
  • Profit & Loss analytics
  • Campaign-level attribution
  • Priority support
  • Dedicated account manager
  • Custom integrations
Contact Sales

Have questions? Contact us and we'll help you find the right plan.

FAQ

Frequently asked questions

Answers for Shopify teams evaluating attribution, true ROAS, and profit analytics.

Prism is the Shopify-native platform that combines first-party, server-side attribution with ad-platform conversion recovery and a true channel-level P&L. Instead of trusting each ad platform's self-reported numbers, Prism reconstructs the real customer journey from first-party data, recovers the conversions the pixel missed, and shows the profit behind every channel - in one place.

Server-side tracking records conversions from your store’s servers instead of relying only on the browser pixel - so sales aren’t lost to ad blockers, browser restrictions, or privacy changes like Safari ITP and iOS. Prism captures them first-party and can send them back to your ad platforms, recovering the 20–30% of conversions client-side pixels typically miss.

Prism recovers the orders your pixel missed and sends enriched, first-party conversions back to Google Ads (via the Conversions API). Google’s own transaction-id dedup means nothing is double-counted - the algorithm simply gets cleaner signal and can optimise toward cheaper customers.

Yes. Prism works alongside your pixel - recovering what it misses and modelling what it can’t see. It complements first-party tracking rather than replacing it.

They are two separate features. Attribution shows which channels and campaigns drove each sale; the profit tracker shows what you actually earned after COGS, shipping, fees and ad spend. Prism never conflates the two - attribution credit never changes your total profit.

Last click, first click, linear, time decay, linear non-direct, and Prism View, plus fully customizable models - so you can compare several honest views of performance instead of trusting one platform’s number.

Prism connects Shopify with Google Ads, Meta Ads, TikTok and Google Search Console today - joining campaign, ad-set, ad, spend and order data so you can see true ROAS, CAC, LTV and profit by channel without stitching exports together.

Install Prism from Shopify, connect your ad accounts and costs, and you’ll see attribution, recovered conversions and true profit from day one - live in under two minutes, with no pixel reinstall.

Contact

Ready to see Prism in action?

Book a demo and we'll show you how Prism can help you understand your marketing ROI.

Request a Demo

Get in touch

Have questions about Prism? Our team is here to help you get started and make the most of your marketing data.

Response time

< 24 hours

We typically respond within a few hours during business days.