Attribution and profit analytics for Shopify DTC brands

Prism is a Shopify attribution and profit analytics tool for DTC brands that want to know which channels and campaigns actually make money. Prism's edge is multi-factor attribution: discount code usage, post-purchase surveys, first-party journeys, customizable attribution models, and ad-platform data flow into one consolidated P&L view, with channel-wise customer journeys at a price that does not drain your wallet.

Prism is built for Shopify and Shopify Plus stores that sell direct to consumer. It is a fit for teams running paid media across channels, tracking customer journeys, and needing clearer profit analytics than Shopify reports or ad-platform dashboards can provide on their own.

Prism measures attribution using first-party customer journeys, Shopify order data, discount code usage, post-purchase survey responses, and connected ad-platform data. It supports last click, first click, linear, time decay, linear non-direct, Prism view, and customizable attribution models so teams can compare multiple views of performance.

Prism combines attributed Shopify revenue with ad spend and cost assumptions such as COGS, shipping, fees, and discounts. That turns ROAS reporting into channel-level P&L, helping teams see which channels and campaigns drive contribution margin and which only look profitable before costs are included.

Prism connects Shopify with major paid-media sources including Meta Ads and Google Ads. The goal is to join campaign, ad set, ad, spend, and order data so marketers can inspect attribution, true ROAS, CAC, LTV, and profit by channel without stitching exports together manually.

Ad platforms use their own attribution windows and often over-credit themselves. Prism anchors reporting to Shopify orders, customer journeys, survey inputs, discount code signals, and cost data, then compares platform ROAS with true ROAS and profit by channel so teams can make budget decisions from business outcomes.

Sign up for Prism, connect Shopify and your ad accounts, enable the post-purchase survey, and update your discount code mappings. From there, Prism tracks conversions, customer journeys, attribution, true ROAS, and channel-level profit so you can see which channels and campaigns are actually making money.