Server-side tracking for Shopify, without running a server.
Prism sends your Shopify purchases to Meta and Google Ads straight from our servers, alongside your browser pixel. Each one is deduplicated, matched with the best customer details available, and logged so you can see what was sent.
Meta Conversions API · Google Ads Data Manager API · Included on every plan
The browser pixel is the weak link.
A pixel only reports a sale if the shopper's browser lets it. Server-side tracking sends the same sale from a server, so the browser can't block it.
Blocked and limited pixels
Ad blockers, Safari’s cookie limits and browser privacy settings all stop or weaken the pixel.
Checkouts that skip the thank-you page
Third-party checkouts, and shoppers who close the tab early, can finish the order before the page that fires your pixel ever loads.
Bidding learns from what it sees
Meta and Google optimise toward the conversions they receive. Missing sales mean they learn from a partial picture.
Where it sends
The two ad platforms that matter most.
Prism connects straight to Meta and Google Ads through their official server-side APIs.
Meta
Conversions API
Your purchases reach Meta from the server, deduplicated with your Meta pixel, so Ads Manager and bidding see more of your sales.
Google Ads
Data Manager API
Your purchases reach Google Ads from the server, and their values stay accurate after refunds and cancellations.
The details that matter
Sending events is easy. Sending them right is the work.
Prism takes care of the details that decide whether server-side tracking actually helps.
No double counting
Prism lines each server event up with the one your pixel sends, so Meta and Google count every purchase once.
Better matching
Prism uses the first-party data from the shopper’s visit and order, securely hashed, so more sales are matched back to the ad that drove them.
Consent respected
Prism follows the consent Shopify records at checkout, including for shoppers in the EEA and UK.
Every order accounted for
See what was sent, what each platform accepted and what was skipped, and how Meta’s match quality changes over time.
Works with your pixel
Keep your Meta pixel and Google tag running. The server makes sure the sale still arrives when the browser fails.
Nothing to maintain
No tag manager, cloud server or theme code. Prism runs and updates the integration for you.
Set up in minutes, not sprints.
No tag manager, no cloud server, no theme code.
Install Prism on Shopify
Prism’s app pixel and order webhooks start collecting the first-party data server-side tracking needs.
Connect Meta and Google Ads
Sign in to each platform, pick the Meta dataset and the Google Ads conversion action. Prism checks the setup before anything is sent.
Turn it on
Purchases start flowing from the server. Watch what is sent, accepted and skipped on the Enrich page.
Three ways to get server-side tracking on Shopify.
A generic look at the common routes. Which one fits depends on where you advertise and how much you want to run yourself.
| Capability | Shopify’s own ad apps | Server-side GTM | Prism |
|---|---|---|---|
| Meta purchases from the server | Enhanced or Maximum level | ✓ | ✓ |
| Google Ads purchases from the server | – | ✓ | ✓ |
| Refunds lower the Google conversion value | varies | if you build it | ✓ |
| Per-order log of what was sent | – | if you build it | ✓ |
| No server to host | ✓ | – | ✓ |
| Attribution across channels | – | – | ✓ |
Generic category comparison - check each tool's current settings.
Sends to the ad platforms that drive most Shopify spend.
Meta AdsGoogle AdsQuestions about server-side tracking on Shopify.
What is server-side tracking on Shopify?+−
Doesn’t Shopify already do server-side tracking?+−
How do I set it up myself?+−
Will Meta count my purchases twice?+−
Do I still need my pixel?+−
Does it also find sales the pixel missed?+−
What does it cost?+−
Is customer data safe?+−
Server-side tracking for Meta and Google, set up today.
Install Prism, connect your ad accounts and turn it on. No server to run.