The Prism blog
Field notes on Shopify attribution, ROAS, and measuring what actually drives revenue - from the team building Prism.
Which attribution tools match Shopify orders to Meta and Google ads?
Which attribution tools read your real Shopify orders and match them to Meta and Google ad clicks? The tool types compared, and what to ask before you buy.
Shopify marketing attribution: how it works, UTM parameters, and order attribution
How Shopify marketing attribution works: how UTM parameters are read, how each order is attributed to a channel, why reports disagree, and how to check your setup.
Why ad platforms miss some of your sales (and how to fix it)
Meta and Google only count the sales their browser pixel catches, so they miss a real share of your Shopify orders. Why it happens, and how sending them back fixes it.
Why your Meta ROAS doesn't match Shopify revenue
Meta says 40 sales, Shopify says 22. Here's exactly why your Meta Ads numbers never match Shopify revenue - and which number to actually trust.
Why your Google Ads conversions don't match Shopify
Google Ads says 60 conversions, Shopify says 38. Here's why Google Ads, GA4, and Shopify never agree - and how to reconcile the three.
Shopify attribution models, compared (with one real example)
Last-click, first-click, linear, time-decay, and more - see how six attribution models credit the same Shopify order completely differently, and which to use.