The Prism blog
Field notes on Shopify attribution, ROAS, and measuring what actually drives revenue - from the team building Prism.
Attribution
Why your Meta ROAS doesn't match Shopify revenue
Meta says 40 sales, Shopify says 22. Here's exactly why your Meta Ads numbers never match Shopify revenue - and which number to actually trust.
· 9 min read
AttributionWhy your Google Ads conversions don't match Shopify
Google Ads says 60 conversions, Shopify says 38. Here's why Google Ads, GA4, and Shopify never agree - and how to reconcile the three.
· 8 min read
AttributionShopify attribution models, compared (with one real example)
Last-click, first-click, linear, time-decay, and more - see how six attribution models credit the same Shopify order completely differently, and which to use.
· 9 min read