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Shopify Profit Analytics

Know your real profit - after every cost.

A complete, business-wide P&L for your Shopify store. COGS, shipping, transaction fees, ad spend and overhead - all accounted for - so you see true net profit and margins, not just revenue.

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Revenue is vanity. Profit is sanity.

The problem

Shopify shows you revenue. It doesn’t show you profit.

Shopify’s reports stop at the top line. The costs that decide whether you actually made money live in five other places - and a spreadsheet that’s out of date by Tuesday.

Ad spend isn’t in there

Your single biggest variable cost lives in Meta and Google - never netted against the revenue it generated.

Shipping & fulfillment

3PL, postage and pick-pack quietly eat margin order by order, and never show up next to the sale.

Transaction fees

Shopify Payments, PayPal and Stripe each take a cut. Small per order - material per month.

Discounts & returns

The code at checkout and the refund next week both reduce real profit. Revenue reports ignore them.

Apps & overhead

Subscriptions, payroll and fixed costs are the difference between “profitable” and “almost.”

So the real question goes unanswered

“Did we actually make money this month - and on what?” shouldn’t require a spreadsheet rebuild every week.

Your live P&L

From revenue to reality - every cost line, one number that matters.

A complete business-wide profit & loss, built automatically from your store, ad platforms and cost structure. This is the whole business - not a per-channel breakdown.

Profit & LossThis month · to date

Net revenue$84,200

− Cost of goods sold−$29,470

Gross profit65.0% margin$54,730

− Shipping & fulfillment−$6,820

− Transaction fees−$2,440

− Ad spend−$18,900

Contribution profit31.6% margin$26,570

− Operating costs (apps, payroll, overhead)−$11,300

Net profit18.1% net margin$15,270

$15,270

Net profit (MTD)

18.1%

Net margin

65.0%

Gross margin

4.46×

Blended MER

Net margin trendlast 6 months

Jan

Feb

Mar

Apr

May

Jun

💡 What-if Coming soon
Drop COGS 3% and lift AOV $4 → modeled net margin 20.4% (+2.3 pts). Test a change before you make it.

Blended MER = total revenue ÷ total ad spend - a business-level efficiency number, computed from totals. Not an attribution metric.

What Prism does

Everything between revenue and real profit.

A complete, business-wide P&L - every cost line accounted for.

01 - Business-wide P&L

From revenue to reality.

Model your true unit economics with every cost line accounted for - COGS, shipping, fees, ad spend and overhead - and watch net profit and margins move, updated as your store runs. No spreadsheet rebuild.

Business-wide P&L: revenue down to net profit
Custom cost structures (COGS, shipping, fees, custom)
Gross, contribution & net margin trends
Blended MER - a business-level efficiency number

What-if profit modelingComing soon

Model a price, cost or spend change and see the profit impact before you commit.

Real-time & always current

Orders, costs and ad spend flow in continuously - not a month-end reconstruction.

Also in Prism: attribution

Multi-touch attribution tells you which channels drive sales - a separate feature.

How it works

Your real P&L, without the spreadsheet.

No complex setup. Connect your data, and see true profit today.

Connect store, ads & costs

Link Shopify and your ad platforms, then set your cost structure once.

Prism builds your live P&L

Every order, cost and ad dollar flows into a single, always-current profit & loss.

See profit & margins

Watch net margin over time and dig into where the money actually goes.

How it compares

How Shopify brands track profit today - and where it breaks.

A generic look at the alternatives most stores reach for first.

Capability	Shopify native profit report	Spreadsheets	Profit-only apps	Prism
Complete cost coverage (COGS, shipping, fees, overhead)	–	manual	✓	✓
True net profit (not just revenue)	partial	manual	✓	✓
Margins & trends over time	–	manual	varies	✓
Attribution included (separate feature)	–	–	–	✓
Transparent, self-serve pricing	✓	✓	varies	✓ from $29/mo

Generic category comparison - no named competitors. Detailed head-to-heads live on dedicated comparison pages.

Integrations

Pulls the costs and revenue from where they already live.

Shopify

Meta Ads

Google Ads

More coming soon

TikTok

Snapchat

FAQ

Profit questions, answered straight.

Profit & costs

Does Shopify show my profit?+

Not really. Shopify reports revenue and a limited cost-of-goods view, but it leaves out ad spend, shipping, transaction fees, discounts and overhead - the costs that actually decide whether you made money. Prism brings them all into one P&L.

What costs does Shopify’s profit report miss?+

The big ones: ad spend (Meta/Google), shipping & fulfillment, payment processing fees, app subscriptions, and fixed overhead like payroll. Prism accounts for each of them so net profit is real.

Can I add my own custom costs?+

Yes. Beyond COGS, shipping and fees, you can model any fixed or variable cost structure that fits how your business runs.

How do you handle COGS by variant or SKU?+

You can set cost-of-goods at the level your catalog needs, so margin is accurate per product, not just blended.

Margins & efficiency

What’s the difference between contribution margin and net margin?+

Contribution margin is profit after the variable costs of fulfilling a sale (COGS, shipping, fees, ad spend). Net margin goes one step further and subtracts fixed overhead. Prism shows both.

What is MER / blended ROAS?+

Marketing Efficiency Ratio - total revenue divided by total ad spend across the business. It’s a single, blended efficiency number computed from totals, which is why it’s a profitability metric, not an attribution one.

How does what-if modeling work?+

Adjust a price, a cost, or a spend level and Prism re-computes the profit impact instantly - so you can pressure-test a decision before you make it.

Setup & data

Is the P&L real-time?+

It updates continuously as orders, costs and ad spend flow in - so your profit picture is current, not a month-end reconstruction.

How is this different from my accountant’s P&L?+

Your accountant’s P&L is accurate and retrospective. Prism is operational and live - built for daily decisions about pricing, costs and spend, in the same place you run the store.

Comparisons

Does the P&L use attribution?+

No - it's a separate feature. The P&L is business-wide: total revenue minus total costs. Attribution decides which channel gets credit for a sale, but because channel credits always sum to the same total, attribution never changes your overall profit. Prism does both, independently. See Shopify attribution →

Do refunds reduce my profit?+

Yes - refunds and discounts both reduce real profit, and Prism nets them out so the number you see reflects what you actually kept.

See exactly where your margin goes.

Join the waitlist for early access to Prism profit analytics.

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