The best server-side tracking apps for Shopify, compared

The best server-side tracking app for a Shopify store is the cheapest one that covers the platforms you actually spend on. If Meta is your only ad channel, Shopify's free Facebook & Instagram app may be all you need. If you run GA4, Google Ads, Meta, TikTok and Klaviyo, a managed app like Littledata, Elevar or TrackBee does the work for you. If you have someone who knows Google Tag Manager, a server-side GTM host like Stape is the cheapest way to send anything anywhere.

Below are 12 options in four groups, with what each one sends from the server, what it costs to start, and how much setup it needs. Prism is our product and is one of the 12. We've tried to be plain about where the others are the better pick.

What counts as server-side tracking here

A browser pixel sends events from the shopper's browser, where ad blockers, Safari's cookie limits and closed tabs lose some of them. Server-side tracking sends the same events from a server instead, usually triggered by the Shopify order itself, so the platform hears about the sale even when the browser didn't report it. Most setups run both and deduplicate them, so each sale is counted once. The glossary entry has the longer definition, and our setup guide walks through doing it step by step.

Every tool below sends at least some events to an ad or analytics platform from a server. We left out apps that only manage browser pixels.

The 12 options at a glance

Tool	Type	Sends from the server to	Starting price	Free plan or trial	Setup
Shopify's Meta and TikTok apps	Native	Meta, TikTok (at Enhanced or Maximum data sharing)	Free	n/a	Low
Littledata	Managed app	GA4, Meta, Google Ads, Microsoft Ads, Pinterest, TikTok, Klaviyo, Attentive, Recharge, Segment	$0.35 an order (Flex)	30-day trial	Low
Elevar	Managed app	GA4, Google Ads, Meta, TikTok, Klaviyo and more	Free to 100 orders; Core $225	Free plan; 15-day trial	Low to medium
TrackBee	Managed app	Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Klaviyo, GA4 and more	€79 excl. VAT	30-day trial	Low
Analyzify	Managed app plus setup service	GA4, Meta, TikTok	$145 ($109 billed yearly)	No trial	Done for you
Aimerce	Managed app	Meta, Google Ads, Klaviyo, TikTok, Pinterest, Snapchat and more	$299	30-day trial	Low
wetracked.io	Managed app	Meta, Google Ads, TikTok, Pinterest, Snapchat, X (server-side, no per-platform detail)	$49	14-day trial	Low
Blotout EdgeTag	Managed edge tagging	Meta, Google Ads, GA4, TikTok, Snapchat, Pinterest, Klaviyo and more	$50 to $60 (100K events)	7-day trial via the App Store	Medium
Stape	Server-side GTM hosting	Anything you build in server GTM	Free to 10K requests; Pro $20 ($17 billed yearly)	Free tier	High
Addingwell	Server-side GTM hosting	Anything you build in server GTM	Free to 100K requests; paid from €90 (1M requests)	Free tier	High
TAGGRS	Server-side GTM hosting	Anything you build in server GTM	Free to 10K requests	Free tier	High
Prism	Attribution app that sends conversions	Meta, Google Ads	$29 for 1,000 orders	14-day trial	Low

Group 1: Shopify's free apps

1. Shopify's Facebook & Instagram and TikTok apps

Check what you already have before paying for anything. In Shopify's Facebook & Instagram app, the Enhanced and Maximum data-sharing levels add Meta's Conversions API on top of the pixel. Standard is pixel only (Shopify Help). TikTok's Shopify app works the same way: Enhanced and Maximum include TikTok's Events API, Standard is pixel only (TikTok Help).

Shopify's Google & YouTube app is different. It installs Google tags, suggests purchase, add-to-cart and checkout-started conversions, and can turn on enhanced conversions (Google Ads Help). That improves matching a lot, but Google's documentation describes it as tags on your site, not a server feed, so we don't count it as server-side.

Best for: stores that spend mainly on Meta or TikTok and want the basics for free. The catch: little control over event quality, no record of what was sent, and nothing for GA4, Klaviyo or a server-side Google Ads feed.

Group 2: Managed server-side tracking apps

These install from the Shopify App Store and send events for you. You pick destinations; the vendor runs the servers.

2. Littledata

Littledata is a managed data layer that sends Shopify events to the same ten destinations on every plan, including GA4, Meta, Google Ads, Microsoft Ads, Pinterest, TikTok and Klaviyo, with no Tag Manager work. It's especially strong for GA4 accuracy and subscription stores using Recharge.

Price: Flex is $0.35 an order with no minimum. Scale starts at $159 a month for 1,500 orders, with 20% off if you pay annually (pricing). 30-day trial (up to 500 orders on Flex). Best for: GA4-heavy stores and subscription brands. The catch: costs climb with order volume, and it fixes each platform's data rather than telling you which channel earned an order. More in Littledata alternatives.

3. Elevar

Elevar is the best-known name in Shopify server-side tracking, now sold as Audiense Online (Elevar). It sends to GA4, Google Ads, Meta, TikTok, Klaviyo and dozens of other destinations, with detailed event and data-layer control.

Price: the Base plan is free for 100 orders a month ($0.75 per extra order, up to two destinations). Core is $225 a month for 2,000 orders (pricing). 15-day trial on paid plans. Best for: stores with many destinations that want fine control and expert support. The catch: one of the more expensive options once you pass the free tier. More in Elevar alternatives.

4. TrackBee

TrackBee is a no-code server-side app that covers a long list of destinations on every plan: Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Klaviyo and GA4 among them.

Price: priced by tracked revenue. Start is €79 a month excluding VAT for €25,000 of tracked revenue, then €6 per extra €1,000 (pricing). 30-day trial, no card. Best for: stores advertising on many platforms that want no Tag Manager work. The catch: revenue-based pricing rises with your sales and prices, not just your order count.

5. Analyzify

Analyzify combines tracking setup with a done-for-you implementation. Its pricing page says purchase data goes through Analyzify's servers to GA4, Meta and TikTok. Other platforms, Google Ads included, are listed under its Unified Pixel, and server-side GTM is a paid add-on (pricing).

Price: Standard is $145 a month, or $109 billed yearly, for up to 5,000 orders. Monthly plans carry a $295 implementation fee. No trial. Best for: stores that want someone else to set GA4 and tracking up properly. The catch: Google Ads isn't listed as a server-side destination unless you pay for the server-side GTM add-on.

6. Aimerce

Aimerce runs a first-party pixel that sends to Meta, Google Ads (enhanced conversions), Klaviyo, TikTok, Pinterest, Snapchat and others, and puts weight on recognising returning visitors for Klaviyo flows.

Price: Essential is $299 a month for 1,000 orders, then $0.10 an order (pricing, App Store). The site offers a 30-day trial. Best for: stores where Klaviyo abandonment flows are a big revenue line. The catch: a high entry price for a small store. More in Aimerce alternatives.

7. wetracked.io

wetracked.io is a low-cost tracking app with setup measured in minutes. It names Meta, Google Ads, TikTok, Pinterest, Snapchat and X as destinations, and results show inside each ad manager rather than in a separate dashboard.

Price: Starter is $49 a month, or $39.20 billed annually, for 500 orders across up to 3 stores (pricing). 14-day trial. Best for: small stores that want several ad platforms covered cheaply. The catch: its site says it tracks events server-side but doesn't break that down by platform. Ask before you buy.

8. Blotout EdgeTag

EdgeTag runs tags at the network edge on your own domain and sends to Meta, Google Ads, GA4, TikTok, Snapchat, Pinterest, Klaviyo and many more.

Price: Blotout's site lists a Starter plan at $60 a month for 100,000 events and up to 4 channels (pricing). The App Store listing shows a Basic plan at $49.99 a month with a 7-day trial (listing), so check which applies to you. Best for: stores that want many destinations and care about compliance features. The catch: setup includes a DNS step, which is more than a one-click install.

Group 3: Server-side Google Tag Manager hosting

These host a server-side Google Tag Manager (sGTM) container for you, and each has a free Shopify app that feeds Shopify events into it. You then build the tags. It's the cheapest and most flexible route if you have the skills, and the most work if you don't.

9. Stape

Stape is the most widely used sGTM host for Shopify. Its free app adds the tag, sends purchase and refund webhooks to your server container, and builds the data layer; its setup wizard has templates for Google, Meta, TikTok and others.

Price: hosting is free up to 10,000 requests a month. Pro is $20 a month, or $17 billed annually, for 500,000 requests (pricing). Best for: agencies and in-house teams who know GTM. The catch: someone has to build, test and maintain the tags and deduplication. Request-based pricing can also be hard to estimate up front; one App Store reviewer paid about twice their estimate.

10. Addingwell

Addingwell is a French sGTM host with a free Shopify app that outputs a GA4-format data layer.

Price: free up to 100,000 requests a month; paid plans from €90 a month for 1 million requests (pricing). Best for: EU teams who want a generous free tier. The catch: same as Stape: you need GTM skills.

11. TAGGRS

TAGGRS is a Dutch sGTM host with a free Shopify data-layer app.

Price: free up to 10,000 requests a month, with paid tiers above (pricing). Best for: small teams testing sGTM before committing. The catch: GTM skills again, and its docs warn that Shopify's Google & YouTube app can conflict with server-side Google tags, so plan which one owns Google conversions.

Group 4: Attribution app that sends conversions

12. Prism

Prism is a Shopify attribution app, and that's the main reason to pick it. It matches each order to the ad clicks before it and shows spend and ROAS by channel and campaign. It also sends purchases from the server to two platforms:

• Meta, through the Conversions API, deduplicated with Shopify's own Meta pixel so a sale isn't counted twice;
• Google Ads, through Google's Data Manager API, with the conversion value lowered when an order is refunded or cancelled.

Every send is logged against its order, so you can see what each platform was told.

Price: $29 a month for 1,000 orders, $99 for 5,000 and $199 for 10,000 (pricing). 14-day trial. Best for: stores that spend mainly on Meta and Google and also want to know which campaigns earn their orders. The catch: Prism doesn't send to GA4, TikTok, Pinterest or Klaviyo. If you need those, pick one of the managed apps above, or use one alongside Prism. Details on the server-side tracking page.

How to choose

1. List the platforms you spend on. Only Meta and TikTok? Try Shopify's free apps first. Meta and Google? Prism, Littledata or TrackBee. Five or more destinations including GA4 and Klaviyo? Littledata, Elevar or TrackBee.
2. Be honest about Tag Manager skills. If nobody on the team maintains GTM, skip Group 3, however cheap it looks.
3. Work out the price at your volume. Per-order, per-event, per-request and per-revenue pricing all scale differently. Price each shortlist option at your busiest month, not an average one.
4. Check deduplication. Whatever you choose, the server event and the browser event must share an event ID (Meta, TikTok) or the same transaction ID (Google Ads), or the platform counts the sale twice. Step 5 of the setup guide shows how to check.
5. Decide whether you also need attribution. Server-side tracking makes each ad platform's numbers more complete. It doesn't stop each platform crediting itself for the same sale. If you need one view of which channel earned each order, you need an attribution tool as well, or one that does both.

Others we looked at

Trackify X and Conversios Server-Side also offer server-side sending on the Shopify App Store. We left them out because their listings don't make clear which destinations receive events from the server.

Quick answers

Do I need a server-side tracking app on Shopify?

Not always. If your ads run on Meta or TikTok, Shopify's free apps at the Enhanced or Maximum data-sharing level already send purchases from the server. You need an app when you want more destinations, server-side Google Ads, better match rates or a record of what was sent.

Is server-side tracking worth it for a small store?

Usually, if you spend on ads. Missing conversions make campaigns look worse than they are and give the platforms less to optimise on. Start with the free options, and only pay when you can name the gap a tool closes.

What's the cheapest way to get server-side tracking on Shopify?

Shopify's free Meta and TikTok apps cost nothing. Beyond that, sGTM hosts like Stape, Addingwell and TAGGRS have free tiers, but need GTM skills. Among no-code apps, Littledata's Flex plan and Elevar's free Base plan are the cheapest starting points for small stores.

Does server-side tracking fix attribution?

No. It gives each platform a fuller count of the sales it influenced, but each platform still credits itself, so their totals still add up to more than your Shopify revenue. For order-level attribution across channels, see how Shopify attribution tools match orders.